There’s no better time than now to build a gambling website. The gambling industry is thriving with revenues crossing the billion-dollar mark. Before laying the foundation of your website, familiarize yourself with the ins and outs of the industry.
We’ll start with the legal matters.
Gambling permits are issued at the state level. Research the taxes, cost of licensure and required documentation. If getting the legal ducks in a row is tricky business, contact a local attorney and ask him/her to walk you through the process.
3 Steps to Create a Gambling Website
Once the legal phase is done and dusted, start working on your custom website. Here’s what to take into account:
1. Decide Whether Purchasing or Developing Gaming Software Makes Financial Sense
Gambling software keeps your business up and running. There are three options available.
–Full custom gambling – This option is costly but you’ll have full control of your website and pay no royalties to the software provider.
–Become a licensee of a software provider – Is a cheaper route. Fees include licensing and marketing. You’ll handle the website’s design and pay royalties.
–Become a sub-licensee of an existing licensee – Is the cheapest option. With this model, you’ll have to attract gamblers to your website
Whichever platform you choose, make sure it comprises the following features.
– Advanced customizable software
– CRM system and customer support
– Access to a wide range of games
– Large coverage of multiple betting markets
– Secure payment gateways
– Multi-currency support
2. Settle on a Game-changing Gaming Experience
Keep your website interactive and engaging. Ask yourself these questions.
-Would you like to stick with the classics – poker, bingo, baccarat, blackjack, roulette and slots? Or offer updated and trendier versions?
-Do you plan to add a live casino module?
-Will you include supporting features like tournament play, real-time chatting, special bonuses and live statistics?
-How about sports betting? This booming market rakes in trillions of dollars.
-Will you accept cryptocurrencies, especially Bitcoin?
-What about targeting mobile users
3. Craft the Ideal Web Design and User Experience
Nothing turns off prospects than a glitchy, shabby looking website. Your website’s look and feel determine your revenue potential. Since online gambling is a competitive niche, your website has to stand out, similar to this design in Adelaide.
Opt for a Modern, Simplistic Design
If your website loads slowly, most users will gamble elsewhere and search engines may rank it lower. Don’t auto-play videos or include too much animation. Many features and graphics increase page load time and make users overwhelmed and confused. Keep it simple so players can start playing straight away. You’re out of business if potential gamers can’t register an account or review available games due to a complex layout. Optimize all the images you’re using to make your gambling website faster and prettier.
Responsive Design is Mandatory
Mobile gambling is rising in demand. If your website is desktop first, make it mobile-friendly too. Besides embracing responsive design, relay clear messages and implement intuitive navigation. That helps with marketing and ranking.